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Position: SouVR >> NEWS >> Technology Overview >> detail

ZiiLABS Announces Graphics and HD Video Acceleration for Adobe Flash Player

ZiiLABS, a pioneering media processor and platforms company and a wholly-owned subsidiary of Creative Technology Ltd. announced that it is collaborating with Adobe as part of the Open Screen Project to optimize and enable Adobe® Flash® Player, a key component of the Adobe Flash Platform to enhance the Web experience across a wide range of mobile and digital home devices.

The ZiiLABS accelerated implementations of Adobe Flash Player enable users to experience uncompromised Web browsing, full H.264 HD video playback and rich Flash technology based content on any platform based on its ZMS media-rich applications processors and recently announced handheld Zii EGG StemCell Computer.

"Users want the same rich Web experience on all their devices, be it their internet tablet, mobile device or high-defInition TV and like Adobe, we are dedicated to deliver the best visual experience on all these platforms," said Tim Lewis, Director of Marketing and Partner Relations, ZiiLABS. "Our long heritage implementing OpenGL, 3D graphics and multi-format video acceleration put us in a great position to work with Adobe to provide a no-compromise implementation of Adobe Flash Player 10 and Adobe AIR™ on ZMS processors."

The Open Screen Project is a broad initiative of industry leaders working to deliver a consistent runtime environment across devices. Led by Adobe, the Open Screen Project is dedicated to enable Web content and standalone applications across PCs, netbooks, mobile devices, teleVisions and other consumer electronics that take advantage of Adobe Flash Platform capabilities. For more information, please visit

"We are excited to welcome ZiiLABS as a new participant to the Open Screen Project," said Anthony Haag, Director of Business Development, Open Screen Project, Adobe. "As a provider of innovative application processors, hardware platforms and middleware, ZiiLABS' support for Flash Player 10 and AIR will help deliver much richer and more Immersive user experiences across a broad range of new devices and consumer electronics."

About Flash Platform
The Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for the development of Web applications, content and video that runs consistently across operating systems and devices. Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, and Adobe Flash technology is the number one platform for video on the Web. In addition, the mobile runtime has shipped and delivered Flash based content on close to 40 percent of all new mobile phones and devices. For more information about the Adobe Flash Platform visit

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