Research Meets Real-World: Tobii Glasses 2 Redefines Wearable Eye Tracking
The Analysis DiVision of Tobii Technology, the leader in eye-tracking research solutions, today announced the launch of Tobii Glasses 2, the lightest and most advanced wearable eye-tracking research system in the world. Based on a new, proprietary, wearable eye-tracking platform from Tobii that will support reseARCh and consumer applications, Tobii Glasses 2 offers unprecedented functionality including wireless live viewing and opens up new opportunities for human behavior reseARCh and discoveries in real-world environments.
※Our new Tobii Glasses 2 offers amazing opportunities to obtain real-world gaze data in real time, which provides great value for a wide range of users,§ said Tom Englund, president of Tobii Technology Analysis Solutions. ※In addition to offering live viewing, we＊ve made the technology easier to use and more affordable, which supports our mission to help more reseARChers use wearable eye tracking to generate new insights and discoveries.§
The Tobii Glasses 2 Eye Tracker is capable of supporting a wide range of research projects and experience levels from first-time eye-tracking users working on one-time studies to researchers experienced in eye tracking needing advanced functionality for comprehensive analytical projects. The applications and uses for wearable eye-tracking reseARCh span many industries, including in-store shopper marketing, user experience and psychology.
※Over the past four years, we have witnessed incredible new discoveries in shopper marketing, behavioral science and usability research that had not been possible before Tobii Glasses,§ said Barbara BARClay, general manager of Tobii North America. ※Tobii Glasses 2 offers a number of new features that will advance wearables significantly in all these fields but also open up a multitude of new reseARCh applications, providing a higher degree of ease of use, efficiency, flexibility and unobtrusiveness.§
Key new features of Tobii Glasses 2 include:
Through Tobii＊s extensive training programs and the Tobii Insights diVision, a services unit of Tobii Technology established in 2011, customers who need training or want to outsource any part of their eye-tracking reseARCh project can benefit from the global eye-tracking expertise of the Tobii team.
※Eye tracking is a valuable way to deepen our understanding of what is happening at the shelf. The new wireless glasses from Tobii will allow us to watch the shopper in real-time and create a more dynamic environment to observe shopper＊s behavior,§ said Gill Aitchison, president, Ipsos Marketing, global shopper and retail research company. ※At Ipsos, we believe that layering various neuroscience measurements such as eye tracking on top of more conventional reseARCh allows us to see the full picture and really drive shopper insights to grow sales.§
Tobii Glasses 2 package options range from Live View packages (USD 14,900/EUR 11,900) to Premium Analytics packages (USD 29,900/EUR 24,900) for the full spectrum of qualitative and quantitative analysis. A 12-month subscription option is also available for the Premium Analytics package (USD 800/EUR 600 per month). Orders can be placed starting today and shipments are expected to begin in October 2014.
Tobii＊s new wearable eye-tracking platform will open up possibilities to sync data input from a variety of wearable devices. For software developers or OEMs interested in creating innovative new applications for reseARCh, sports, consumer technology, gaming, automotive, medical and a wide array of other industries, Tobii will be making a software development kit available for its new platform.
For product information:
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