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Motion capture
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The Montreal-based company has delivered motion tracking and video projection mapping solutions for five Cirque du Soleil tours, including “Michael Jackson ONE,” as well as concert tours for Miley Cyrus, Justin Timberlake, Alicia Keys and Britney Spears.
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Many of these new adopters had capture requirements that were deemed impossible based on existing technologies, yet with OptiTrack’s Prime Series cameras, exceeded expectations even in complex outdoor and large-volume shooting scenarios.
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In addition to outfitting its revamped performance capture (PCAP) stage with OptiTrack technology, SCA established two new labs with integrated motion capture: a World Building Media Lab directed by award-winning 5D co-founder Alex McDowell and the world’s first university IMAX® theater.
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For the recent launch of its new Capra hiking boot, outdoor apparel brand Merrell aimed to make a splash with its adventure-loving customers by transporting them to a mountaintop using virtual reality (VR) technology.
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The New Museum’s Triennial exhibition features work from early-career artists around the world, and explores the impact of an increasingly connected world on personal identity and the role and evolution of art.
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